Creative Counsel | Creative DirectionF-Secure. Building a trusted cybersecurity brand in the age of AI.
Working in close creative collaboration with the Global CMO to evolve the brand at a time when AI is enabling both cyber-threat and cybersecurity. The work takes place in the context of the changing relationship between humans and technology, as trust becomes a more important sales-driver than ever before.
My role includes giving highly strategic creative guidance at a global brand proposition level, and creative direction across a wide variety of important campaigns and initiatives including new product launches such as ‘Kiren’, and global B2B relationship-building with partners such as Verizon, T-Mobile and AT&T.
“Josh takes highly complex themes and translates them into compelling initiatives which continue to drive growth and build the brand of F-Secure.
He has been hugely influential both strategically and creatively in developing our go to market positioning and campaign execution. His outstanding thinking has not only raised the profile and credibility of our service, but more importantly our performance.”
— Richard Larcombe. Chief Marketing Officer, F-Secure. 
