Clarifying the proposition and potential of an autonomous vehicle pioneer, on the eve of a record-breaking $1.05 billion Series C investment.
Creative & Brand Strategy
Verbal & Visual Identity
Creative Direction (oversee teams and specialists)
Art Direction & Copywriting
Brand Proposition Development
Creative Facilitation / Ideation support
Internal Culture
Web design & Build (Crush)
Pioneering autonomous driving with A.I.
Wayve is pioneering deep learning and AI for the next generation of autonomous driving and is one of the UK tech industry’s most hotly tipped scale-ups. 17days was introduced to Wayve by firstminute capital, and subsequently brought Crush design in to partner on a year-long, heavy-lifting, multifaceted rebrand project that would encompass internal brand development, brand storytelling, visual identity, content creation, website and further comms assets.
We defined Wayve’s hugely talented and ambitious people, whether they be machine learning engineers, AV drivers or the company chef, as ‘Wayve Makers’ – a team of brilliant people, with a shared mindset on a purposeful journey together. We wrote a manifesto for Wayve and this became the strategic and creative inspiration for deeper verbal and visual identity work that completely re-energised Wayve’s brand and comms.
Wayve’s new brand is rolling out across a wide range of comms assets including internal culture collateral, new website, film content, social media, presentation templates and company merchandise. One early measure of impact is the energising effect the rebrand has had on Wayve’s people – the Wayve Makers themselves. This project has been a labour of love and whilst so much has been done, there will be many more opportunities to reinforce the brand through activation, going forwards.
