Creative Counsel | Creative DirectionWayve. Building the brand and culture for a pioneering AI business.
Working directly into the global Director of Marketing, I assembled a specialist team and led the rebranding of Wayve, the world’s most celebrated autonomous driving disruptor, shortly before a game-changing $1.05bn Series C raise that carried Wayve from proof of concept to commercialisation.
Beyond the rebrand, I brought sharp creative thinking to special strategic projects including a vision for what the relationship between human and car could be like in the future, and establishing the mindsets that would underpin Wayve’s internal culture and recruitment & retention model.
“We are thrilled with the Wayve rebrand. The metrics have been compelling since launch and we’re feeling a real affinity for it. Thanks for your creative and impactful work ;)”
— Alex Kendall. Co-Founder & CEO, Wayve
“Josh helped us capture the essence of our brand story and reflect our team’s passion to solve one of the most important challenges of our generation.
He is an incredible strategist and writer, and brought our vision to life in a way that authentically represents who we are and why we do what we do.”
— Rudi Rankin, Director of Marketing, Wayve