Creative Counsel | Creative Direction | Creative Operations

Aily. Making agentic decision-making a leadership opportunity.

I worked in close partnership with design agency Claritas to articulate, brand, launch and campaign Aily’s AI-powered Decision Intelligence value proposition to its C-suite B2b audience. I acted as Executive Creative Director, with a direct line into to Aily’s founder, Bianca Anghelina and the CMO. I led branding, web development, sales storytelling* and the Lead Boldly creative platform, targeting CEOs with the ambition to bring measurable AI transformation to their businesses.

Alongside the strategic and creative work, I worked with Claritas to define how Aily could use AI to bring efficiency to their increasingly pressured internal creative and content publishing processes. We shortlisted the right tools, built the model and developed the training plan that would drive speed and volume without sacrificing quality.